Motivation Minute, courtesy of GenesisGoldIRA.com and JaseCaseMedical.com
Today's quote was submitted by Larry
Roger Utnehmer said “Delegating your advertising to an ad agency demonstrates a lack of interest in the success of your own business.” I love this. I agree, to a point. I'm sure we could give examples of times where an agency was the right way to go, but I know a hospital that has a larger team in their marketing office than the agency has in their whole building. But they pay the agency big bucks to make decisions for them. Why not just hire some of those people to work in your office? Why pay 15% more per ad for the agency commission? Just bring them in-house... and outsource things from your office!